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Successful businesses require real-time responsiveness to change — whether it is due to new customer needs, changes in the supply chain, unexpected competitive moves, external threats, or changes in the economic climate. Rapid response to change requires an IT infrastructure that can turn information into a competitive advantage; the IT infrastructure must provide maximum benefit at an affordable cost, and must have the flexibility to support changes in business processes. An on demand operating environment provides a cost effective and flexible IT environment. With information at the heart of competitiveness, storage becomes an ever more critical component of an on demand operating environment.

Success in the on demand world will depend on the ability to leverage information technology. A greater dependence on information means a greater dependence on storage. What differentiates an on demand business is the ability to quickly sense and rapidly respond to a dynamic marketplace — to do this there are challenges that an on demand business must overcome.

In this redpaper we describe the IBM technology and initiatives that form the IBM approach.

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